By taking a “three dimensional” approach to marketing analytics and focusing on the “what”, “why” and “meaning” of marketing analytics, I believe that we as online marketers can improve truly improve upon how this data is interpreted, communicated and ultimately acted upon.
We’re pleased announce that Overdrive Interactive has won six IAC Awards, including five best of industry awards.
In today’s ever crowded and competitive landscape, to be successful you need to consider and understand the entire engagement path of your user – from the moment they are first impressed through the point of conversion. Taking this approach enables you to create an engagement sequence that connects with the user throughout their online experience with your brand.
Overdrive Interactive is pleased to announce that we recently won 13 Silver Awards at the 2012 W3 Awards!
Silver Awards are representative of outstanding work within a particular marketing category and showcase innovative and cutting edge approaches to categorical marketing initiatives.