Online marketing agency Overdrive Interactive dominated the interactive category at this year’s New England Direct Marketing Association (NEDMA) Awards. The online and social media marketing firm took top honors in a variety of interactive categories including SEM, SEO, online marketing and social media marketing.
The NEDMA Awards show was held June 10, 2009 in downtown Boston where the organization recognized and commended leading online marketing agencies for their innovative campaigns and projects. Interactive awardees were chosen based on the strategic and virtual-cutting-edge tactics used to drive profit-turning results from online marketing efforts.
Overdrive Interactive, creators of the Social Media Map and the Search Marketing Map, are the social media and search engine marketing masterminds behind online marketing projects for clients such as EMC Corp., Zipcar, LoJack and John Hancock, who all took home awards this year for categories including pay per click advertising, online marketing and SEM/SEO.
“Our clients are truly visionaries when it comes understanding the importance and value of online marketing. It is their enthusiasm and willingness to embrace new and social media that allows us to create and execute ground-breaking online marketing campaigns,” said Harry Gold, social media expert and CEO, Overdrive Interactive.
Gold also express his thanks to NEDMA for honoring the agency within the interactive category. Overdrive Interactive plans on celebrating the success of their nominations and wins with all their clients. Overdrive Interactive NEDMA Awards won included a sweep of the Pay Per Click Advertising category with Zipcar taking home the gold. There was also a sweep in both SEO categories (B-to-C and B-to-B). Silver was awarded for the CerconeBrown website in the B-to-B Website category and EMC’s Enterprise Content Management Widget won gold in the Other Interactive (B-to-B) category and silver for the Viral/Word of Mouth Buzz Campaign category.
About Overdrive Interactive
Overdrive Interactive is a full-service online marketing agency based in Boston that helps clients grow their business with engaging and measurable online media, social
media and search engine marketing campaigns and services. The agency specializes in
creating genuine consumer connections that help companies build their brands,generate leads and drive revenue. Overdrive serves organizations that are seeking a high level of accountability from their marketing firms and advertising investments. For more information, please visit http://www.overdriveinteractive.com/.
