The passion of NASCAR fans is unrivaled and from a marketing standpoint, what a powerful event! It truly is a sport that provides a unique opportunity to bring together crowds, media, brands and product in one arena. As a marketing guy my creative gears were really turning!
Our passes got us into a very comfortable luxury suite, the roof deck and even the pits! The picture above is of Shane and I down in the pits watching the drivers and listening to the roar of the engines up close. A special thanks to Ricky May for hooking us up!
Also, all you NASCAR fans, make sure to spread the word and help LVMS get a second NASCAR race! Could there be a better place to see the action than Las Vegas?!