Driving Forward > Digital Marketing Blog

Overdrive at NASCAR in Vegas for LVMS Sprint Cup Weekend!

Overdrive’s client, Las Vegas Motor Speedway, was nice enough to give us a couple of All Access Passes to Sprint Cup Weekend at the Las Vegas Motor Speedway. I must admit that up until this event I would not have called myself a true NASCAR fan, but after seeing a race live and up close all I can say is WOW! I can see why people go wild over the sport and I am hooked! 99!

The passion of NASCAR fans is unrivaled and from a marketing standpoint, what a powerful event! It truly is a sport that provides a unique opportunity to bring together crowds, media, brands and product in one arena. As a marketing guy my creative gears were really turning!

Our passes got us into a very comfortable luxury suite, the roof deck and even the pits! The picture above is of Shane and I down in the pits watching the drivers and listening to the roar of the engines up close. A special thanks to Ricky May for hooking us up!

Also, all you NASCAR fans, make sure to spread the word and help LVMS get a second NASCAR race! Could there be a better place to see the action than Las Vegas?!

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