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Driving Forward > Digital Marketing Blog

Overdrive Interactive Hires New Director of Business Development

BOSTON (Nov. 12, 2008) — Overdrive Interactive has tapped Michael Ryan to become its new Director of Business Development, the online marketing agency announced today.

With over 28 years in the interactive marketing communications field, Ryan brings a wealth of experience ranging from Internet consulting to video production to project management to client services. Most recently, he was vice president of Account Services for Cramer, where he led educational and marketing projects for healthcare clients including Abbott, Medtronic, Merck, Novartis and Wyeth.

“Mike is a great fit for Overdrive with his wealth of experience and ideas about how to grow our business with excellent service, creativity and an overwhelming passion for success” said Harry Gold, CEO of Overdrive Interactive. “We are growing rapidly, and Mike will really help us accommodate the rising tide of business we are seeing as a result of companies migrating their marketing to the highly measurable and accountable programs we offer.”

Ryan has particular expertise in the field of Interactive Media for training and marketing purposes, beginning with the advent of touch screen monitors and interactive videodiscs. He founded and led a creative and production department at Spectrum Interactive, producing over 500 training applications and point-of-sale kiosks for clients such as American Airlines, FedEx, IBM, Sears, Merck, National Geographic, UAW-GM, and Xerox.

Ryan was formerly vice president of Project Management at iXL, a global internet developer, where his clients included GE, Delta, Chase Bank and Putnam Investments.

About Overdrive Interactive
Overdrive Interactive is a full-service online marketing agency based in Boston that helps clients grow their business with engaging and measurable online media, social media and search engine marketing campaigns and services. The agency specializes in creating genuine consumer connections that help companies build their brands, generate leads and drive revenue. Overdrive serves organizations who are seeking a high level of accountability from their marketing firms and advertising investments. For more information, please visit http://www.overdriveinteractive.com/.

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