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Driving Forward > Digital Marketing Blog

Overdrive Interactive Launches Topps “60 Greatest Cards of All Time” Site

Our favorite childhood hobby that gets passed on from generation to generation continues! For years we have traded, bought, and sold our favorite baseball cards in hopes to find and own the best. Now comes the time to vote for your favorite Topps Baseball cards ever produced.

Here at Overdrive Interactive, we are proud to announce the new microsite we created for Topps Baseball cards in celebrating the Diamond Anniversary for a successful 60 years of collecting! What better way to celebrate than having Topps collectors pick the best of the best? With the launch of the “Topps 60 Greatest Cards of All Time” microsite, a pre-selected group of 100 cards is readily waiting to be chosen by you as the best card ever produced.

This is a great interactive site that amplifies social engagement between users and the brand. While those who visit vote and share their choices, an increased involvement within the site as well as the brand continue.

Users are encouraged to visit http://vote.topps.com/ and build a dugout by choosing their ten favorite baseball cards which can then be shared on Facebook and Twitter. Each participant may vote once per day, ending on November 30th! The Top 60 Countdown will begin on December 18th and run through mid-February leading up to 2011 Topps Baseball.

Who would make the cut in your dugout? Vote today for your favorite cards for Topps 60 for 60 and see if your dugout hits a homerun!

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