Adding to its growing social media platform, Overdrive has joined the Twitter revolution, amassing hundreds of followers along the way. The online marketing agency is leveraging the social media tool to communicate with its clients and fellow marketers, providing online marketing industry updates and sharing invaluable marketing insights.
The award-winning agency behind highly successful social, search and online media campaigns for leading companies such as Harley-Davidson and The Princeton Review, Overdrive Interactive communicates and socializes as a company regularly via Facebook, MySpace and YouTube, in addition to Twitter.
“We have seen an explosion in the use of Twitter in the past year,” said Harry Gold, CEO of Overdrive Interactive. “It is a highly effective way to start conversations with and get feedback from your followers by sending them short bursts of information. It is easy to see why people love this new tool – it is concise but engaging.” He added, “Its potential for companies to grow their businesses is huge!”
Twitter is a free social networking and micro-blogging service that enables users to send (known as “tweet”) and receive other users’ updates of 140 characters or fewer. According to Internet researcher ComScore Inc., global visitors to Twitter were 5.57 million in September 2008, a five-fold increase from September 2007.
Overdrive’s Twitter account is being used in a variety of ways to engage customers and fellow marketers in conversation:
- Link to interesting articles providing industry insights
- Start a conversation on an industry topic or news
- Provide updates on company news
- Drive followers to the company website or other social media pages, such as Facebook, to get more information or take a survey
- Receive feedback from followers
Overdrive Interactive offers a wide array of social media marketing services, including the production and maintenance of MySpace and Facebook profiles, games and applications, Flickr and YouTube channels, blogs, Twitter and blog outreach programs, and more.
You can receive tweets from Overdrive by going to http://www.twitter.com/ovrdrv, joining the service and then choosing to “follow” Ovrdrv. You can also access it via Overdrive Interactive’s Facebook page. Go to www.OverdriveInteractive.com/Facebook to be redirected to the actual page and scroll down to the Twitter section.
About Overdrive Interactive
Overdrive Interactive is a full-service online marketing agency based in Boston that helps clients grow their business with engaging and measurable online media, social media and search engine marketing campaigns and services. The agency specializes in creating genuine consumer connections that help companies build their brands, generate leads and drive revenue. Overdrive serves organizations that are seeking a high level of accountability from their marketing firms and advertising investments. For more information, please visit http://www.overdriveinteractive.com/.
