Driving Forward > Digital Marketing Blog

Organic Search Engine Marketing 101

by Rachel Levy June 15, 2016

No matter what field you specialize in, it is important to take a step back and review the basics. Overdrive Interactive specializes in several different aspects of digital marketing, including SEO, paid media, and social media. To keep teams on the…

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Advertising

Microsoft Buys LinkedIn: What Does This Mean for B2B Marketing?

by Edwina De Abreu June 14, 2016

Yesterday, Microsoft announced its acquisition of LinkedIn in a $26.2 billion deal that will close later this year. Jeff Weiner, LinkedIn’s current CEO, will continue to run the company and report to Satya Nadella, Microsoft’s CEO. “This deal is all…

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Overdrive

Overdrive Employees Kick Into High Gear in the J.P. Morgan Corporate Challenge

by Bob Cargill June 10, 2016

Overdrive Interactive was well represented last night among a field of over 9,000 runners and walkers from more than 300 companies who participated in the 33rd J.P. Morgan Corporate Challenge in Boston. A team of seven Overdrive employees were thrilled…

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Marketing

Video Tip: The Power of “And Then What”

by Michele Martin June 9, 2016

Overdrive Interactive CEO Harry J. Gold explores the power of three words “and then what” and how they drive digital marketers to think beyond the form completion and to follow the user journey all the way from prospect to customer….

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Branding

3 Ways SEO is Like an Iceberg

by Rachel Levy June 6, 2016

An iceberg can be very deceiving. It’s hard to imagine more than the impressive mass of ice floating along in the ocean, but there’s a fact behind the old adage “that’s just the tip of the iceberg”: the majority of any…

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