Driving Forward > Digital Marketing Blog

Why Brands Are Investing in Influencer Marketing

by Edwina De Abreu May 27, 2016

Earlier this month, Twitter and Annalect released a study highlighting the benefits of influencer marketing on Twitter. Here are some of the interesting statistics they reported: 56% of users rely on recommendations from friends 49% of users rely on recommendations from…

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4 Lessons Learned About Social Media From A Great Quarterback

by Rachel Levy May 27, 2016

The nightmare continues for New England Patriots fans everywhere… Tom Brady, star quarterback of the Patriots, faces a second chance to suffer a four-game suspension in the 2016 regular football season. This misfortune stemmed from a 2015 allegation indicating that…

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3 Things Marketers Should Consider Before Creating Facebook Videos

by Edwina De Abreu May 26, 2016

“Facebook video is four times more shareable than YouTube content and is given five times more reach than standard photo posts”- (SocialTimes). If you are looking for ways to stand out and get more engagement from your Facebook audience, video…

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Marketing

Overdrive Releases the Demand Gen Infrastructure Infographic

by Michele Martin May 25, 2016

Discover DCCO: Drive. Capture. Convert. Optimize; Overdrive’s four-step approach to demand generation. This four-part infographic will help you to visualize the tactics and technologies you need to drive traffic, capture leads, nurture prospects, and optimize for an ever increasing ROI….

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Mobile

B2B Marketers: Avoid Mobile at Your Own Peril!

by Matthew Parquette May 23, 2016

Every digital marketer is well aware of the rising adoption of mobile across the globe. In early 2015, Google announced that in many countries, including the United States and Japan, there are more searches performed on mobile devices than on…

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A Guide to GIFs and How They’re Used in B2B Marketing

by Edwina De Abreu May 20, 2016

GIF stands for Graphics Interface Format, or, as some would call it, “Great Internet Fun!” GIFs can be a set of several images appearing in a specified order, or truncated videos. They generally loop endlessly. And, although they were first…

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Social Media

6 Reasons Why Social Media Marketing for B2B Rules

by Edwina De Abreu May 19, 2016

By now, most B2B companies should know that they need a strong social media presence to grow their brand. Not only do 84% of U.S. adults claim to have at least one social media account (University of Phoenix Survey), but also…

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