“Facebook video is four times more shareable than YouTube content and is given five times more reach than standard photo posts”- (SocialTimes). If you are looking for ways to stand out and get more engagement from your Facebook audience, video should definitely be a part of your social media and content marketing strategy.
Here are three things you should consider when creating Facebook videos:
1) Your video should create value. A valuable video should inspire, inform, or entertain viewers. Satisfied viewers will then want to share your videos which will increase your reach. Customer testimonials, demonstration videos, and tutorial videos tend to be the most effective types of videos, according to a recent report on successful video marketing programs by Ascend2.
2) Your video length should be “just right.” If you have uploaded videos (natively) on Facebook before, you can use the metrics from Facebook video insights to learn which video length fits best for your audience. In general, shorter videos perform better on Facebook. The ideal video length is between 30–45 seconds (Hubspot). And you can leave the longer videos for your YouTube channel or website.
3) Your video should work well without sound. 85 percent of video views happen with the sound off (Digiday). Therefore, your video must be compelling enough to not only draw users’ attention, but to keep them engaged without sound. Take a look below at how Hotels.com brilliantly used the lack of sound to their advantage in their top two performing Facebook videos: