As social media continues to remain the popular trend, it comes as no surprise that most company executives see it as adding considerable value to their company and brand. Over 80% of US management, marketing, and HR executives polled view social media as having a positive effect on customer and client relations, in addition to building their company’s brand. Almost half believe that it also improves employee morale.
Still, there are some executives who refuse to use social media at all. The main reason is a lack in knowledge of social media in general, and how to best use it in a corporate setting. In addition, the issue of security and confidentiality is a big enough concern to stop many executives from any involvement. There is also a worry that social media and social networking sites may have a negative effect on employee productivity.
Source: eMarketer, September 10, 2009