TV holiday ads such as the ever-popular (and frequently aired) Kay Jewelers signify for me the start of the holiday season. So as advertisers turn their marketing efforts from traditional advertising to online advertising, advertisers have turned to viral ads to spread holiday cheer, and their brand. I read an article today on PromotionWorld.com, which list the five best viral holiday campaigns of the year.
As the article points out, what makes a viral ad campaign so successful is providing a connection between the user and the ad, providing a unique brand experience through the creative content, and the ability to spread the ad to their friends. However, a successful viral campaign is more than just adding a grab-it feature to the ad unit. As the author points out, an ad is more likely to spread through personalization techniques, such as adding your picture to a dancing elf, just as Office Max has done. Here are some examples of this year’s viral holiday campaigns. Happy Holidays!