Everyone is rushing into mobile, but is anyone doing it well?
According to the 2013 Mobile Sophistication and Strategy Study conducted by Kontagent, only 25 percent of mainstream companies using mobile have a well-defined strategy. Even more shocking, when Kontagent asked companies to rate the customer experience of their mobile programs, more than half rated them as either average or below average.
So why is everyone rushing into mobile if very few seem confident about what they are doing?
Check out my ClickZ article to read more.