Today, Twitter announced the launch of their new Follow Button. Twitter reports this new button for sharing is “a new way to discover and instantly follow Twitter accounts directly from the websites you visit everyday.” More simply put, the Twitter Button is Twitter’s version of the “like” button.
You may be asking yourself, “What is the difference between the Tweet Button and this new Follow button?” The Follow Button is meant to produce more social connections on Twitter, while the Tweet Button is best used for sharing individual pieces of content. With this button Twitter is able to help brands increase their connections and grow a stronger social graph. For it’s launch 50 high profile sites were able to install Follow Buttons. Such sites include; AOL.com, Fox News, CNNMoney, MTV.com and TVGuide.com, just to name a few.
For businesses, adding the Follow Button to your website and using Twitter to connect with your audience is a powerful and influential tool. Adding a Follow Button is a great way to increase your brands Twitter Followers. Adding the Follow Button to your website is quick and easy, and you can configure yours right now at twitter.com/followbutton