According to last week’s article in AdWeek, “Study: Traffic to Video Sites Doubles,” daily traffic to YouTube and other video sharing web sites has nearly doubled in the past year. Factors attributing to this increase include:
- Increased broadband penetration
- The popularity video sharing sites have recently gained in men, younger adults and college graduates
- More videos are online than ever before
- 22% of Americans say they shoot their own videos, and 14% post them online (3x increase in less than a year)
While the overall traffic number to video sharing sites is up from 33% to a staggering 48%, other audiences are responding extremely well to the newly-popularized online content. The number of teens visiting video sharing sites has gone up by 160%, while the number of women has increased by 120%. Also, discounting older and younger adults, the number of adults aged 30-49 who visit video sharing site increased by 100% in the past year.
This is great news for skeptics about social media, as is the growing presence of Google Universal Search, which includes click-to-play videos on its first page of natural search content, as well as maps, images, etc. Online video will certainly be one of the hottest topics in online media for 2008.
Source: AdWeek, January 2008