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YouTube Plans to Integrate NFT Features

by Emma Ceplinskas April 8, 2022

There’s a growing appetite for digital ownership, and leading the charge in this movement are NFTs or non-fungible tokens. NFTs have experienced exponential growth in the past year, receiving mainstream attention and adoption worldwide. The next frontier for these digital…

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Social Media

How Social Platforms are Responding to COVID-19

by Christina Driscoll April 29, 2020

Now more than ever digital advertising is the most efficient way to reach consumers. During these abnormal times, many social platforms are making updates that enable companies to engage with consumers in new ways. Here are some of the helpful…

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Boston SEO

SEO for Video Series: Three Video Optimization Secrets to Outsmart Your Competitors

by Christina Driscoll March 9, 2020

In our new series on SEO for video, we’re giving away our best-kept secrets on video optimization. You’ve probably heard the term video optimization before – but how do you make sure your videos are optimized for YouTube? Well, lucky…

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Social Media

6 Reasons Why Social Media Marketing for B2B Rules

by Edwina De Abreu May 19, 2016

By now, most B2B companies should know that they need a strong social media presence to grow their brand. Not only do 84% of U.S. adults claim to have at least one social media account (University of Phoenix Survey), but also…

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Advertising

Social Media Super Bowl Winners

by Michele Martin February 8, 2016

Last night brought tension and anticipation to rooms across the country as the Denver Broncos and the Carolina Panthers met in San Francisco to battle it out on the field. It wasn’t just the game that had people on the…

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Advertising

9 Hottest Social Media Trends From 2015

by Edwina De Abreu December 29, 2015

From the battle for real-time video supremacy, to the growth of video publishing and consumption, 2015 has been an eventful year for social. We have compiled a list of the most notable changes that impacted marketing in 2015 and will…

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Branding

#ForceFriday – the Social Media Campaign Heard Around the World

by Michele Martin September 4, 2015

Most of us have very specific emotional connections to Star Wars as an iconic part of our youth. In the 38 years since that first film appeared, conceived in an imagination that felt at the time to be from a galaxy…

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Advertising

3 Emerging Social Media Trends to Watch

by Anna Rausa May 21, 2015

In the current marketing landscape, relevant and well-advertised brands all have the social media basics down pat. They have social strategies in place, and are active on all the big social platforms like Twitter, Facebook,and LinkedIn. They blog about industry news and…

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