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SEO

Preparing Your Website for SGE and AI Search

by Kitan Lawson August 27, 2024

Introduction Google’s Search Generative Experience (SGE) is revolutionizing how users interact with search engines, necessitating businesses across all sectors to adapt to stay competitive. This article outlines SGE, its implications for SEO services, and general strategies any business can implement…

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Content Marketing

One Simple Step for Boosting User Experience: Optimize Your Blog’s Category Section

by Alyse Marin August 22, 2024

Key Takeaways Implementing blog categories is valuable for organizing published blog posts for improved website navigation and user experience. Blog category pages not only improve website navigation and user experience, but they can also improve your website’s SEO value by…

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SEO

Reddit and Quora: User-Generated Content Growth In Google SERPS

by Kevin Young August 9, 2024

Key Takeaways The Google SERP (Search Engine Results Page) appears to be including increased User-Generated Content The UGC appears to be focused on longer-tail keywords and queries Google is relying on third-party forums, like Reddit and Quora, to self-moderate, thereby…

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Lead Generation

Leveraging Reddit to Enhance Your SEO Presence

by Ty Velde July 25, 2024

Integrating Reddit into organic SEO services can be highly effective due to its active community and potential to connect your website with a highly engaged audience. Content from Reddit is also actively indexed by search engines and is consistently displayed…

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SEO

A Visual Approach to Better Align SEO with Broader Marketing Goals

by Tyler Rouwhorst July 24, 2024

Explaining the intricacies of keyword research to individuals unfamiliar with SEO can be challenging. Stakeholders often find it difficult to grasp the value of SEO, and at the same time, SEOs struggle to communicate its benefits and contributions effectively. Fortunately,…

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SEO

Google Dropping Continuous Scroll: Now What?

by Iris Wang July 11, 2024

Key Takeaways Starting in late June, Google will begin turning off continuous scrolling for its Search Engine Results Page (SERP) This will affect both desktop and mobile experiences Continuous Scroll originated about 2.5 years ago as a user-based test, and…

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Content Marketing

The Content Conundrum: Keeping vs. Removing Old Content

by Ryan Wilensky June 28, 2024

In the digital landscape, content management is critical to maintaining a vibrant and engaging website. Businesses, however, often need help deciding whether to keep old site content or remove it to make room for new material. In this POV,…

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Alerts

Alert: Google Releases its Latest Spam Update

by Julian Connors June 25, 2024

Question: What is Google’s latest spam update, and how might it affect website owners? TL;DR: This update is aimed at improving automated spam detection systems. This update represents Google’s ongoing efforts to maintain search quality and combat spam in search…

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