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Facebook Introduces Instant Articles

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Yesterday, Facebook introduced a new product for publishers, called Instant Articles. Facebook said that they wanted to make the user’s experience with news articles faster and richer. Instant Articles makes the reading experience up to ten times faster than standard mobile web articles, and also adds a suite of interactive features, allowing readers to engage on a deeper level.

Facebook Chief Product Officer, Chris Cox made the following remark:

“Fundamentally, this is a tool that enables publishers to provide a better experience for their readers on Facebook…Instant Articles lets them deliver fast, interactive articles while maintaining control of their content and business models.”

Facebook is currently working with nine launch partners for Instant Articles including The New York Times, National Geographic, and BuzzFeed.

You can find the entire announcement here.

Social Media

Overdrive Releases 2019 Social Media Map

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Social media plays a huge role in shaping the modern consumer’s mind and can be an effective tool in influencing the buyer decision making process. From attracting new consumers to communicating to current ones, social media can be a powerful channel in the lead gen process. Overdrive Interactive has updated its signature Social Media Map…

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