Driving Forward > Digital Marketing Blog

Get Value-Added Online Placements From Offline Buys


Both full-service and exclusive online firms constantly use the term “integration.” Typically what’s meant by “integration” is that online is fully integrated with off-. Full-service firms say their online teams are fully integrated with their offline teams, from creative to online media buying. Online firms claim they play well in the same sandbox with their client’s offline agencies and that an advertising-like state of nirvana is easily achieved.

The reality is though some agencies manage to pull off fully integrated campaigns, most fall short. When agencies fall short on campaign integration, the impact of the creative and the efficiencies from doing multiplatform media buys (especially from the value-added front) can be seriously decreased. Today, I’ll focus on the efficiencies in online media buying an agency can achieve by creating a “conversion crew.”Both full-service and exclusive online firms constantly use the term “integration.”

Read more at http://www.clickz.com/showPage.html?page=3625980


Social Media: 15 Ways You’re Doing It Wrong


Facebook was founded in 2004, Twitter in 2006. Even Instagram’s been around for almost five years. So you can’t say this stuff is new anymore. For some strange reason, however, more marketers and brands than not are still struggling to make heads or tails of social media. Whether they’re surprisingly misinformed or just plain lost,…

Read the full article

Contact Us

Schedule a presentation. Tell us about your marketing goals. Find our offices. Or, just say hello. We would love to hear from you!

Contact Us   


SEM Success for B2B Webinar – Video & Slides

Overdrive SEM Success for B2B Webinar Video and Slides

Learn how you can afford to be at the TOP for all of your terms, maximize conversions while maintaining quality.

Get Access!   


5 Digital Pillars of Ecommerce

Overdrive 5 Digital Pillars of Ecommerce Video and Slides

Drive e-commerce success! Watch the 5 Digital Pillars of Ecommerce.

Get Access!   


Ultimate SEO Dashboard for CMOs – Video & Slides

Overdrive Ultimate SEO Dashboard for CMOs PDF

Webinar slides and video with tactics CMOs can start using right away.

Get Access!   
Dev Tool:

Request: get-value-added-online-placements-from-offline-buys
Matched Rewrite Rule: ([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: name=get-value-added-online-placements-from-offline-buys&page=
Loaded Template: single.php