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Get Value-Added Online Placements From Offline Buys

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Both full-service and exclusive online firms constantly use the term “integration.” Typically what’s meant by “integration” is that online is fully integrated with off-. Full-service firms say their online teams are fully integrated with their offline teams, from creative to online media buying. Online firms claim they play well in the same sandbox with their client’s offline agencies and that an advertising-like state of nirvana is easily achieved.

The reality is though some agencies manage to pull off fully integrated campaigns, most fall short. When agencies fall short on campaign integration, the impact of the creative and the efficiencies from doing multiplatform media buys (especially from the value-added front) can be seriously decreased. Today, I’ll focus on the efficiencies in online media buying an agency can achieve by creating a “conversion crew.”Both full-service and exclusive online firms constantly use the term “integration.”

Read more at http://www.clickz.com/showPage.html?page=3625980

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Social Media: 15 Ways You’re Doing It Wrong

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Facebook was founded in 2004, Twitter in 2006. Even Instagram’s been around for almost five years. So you can’t say this stuff is new anymore. For some strange reason, however, more marketers and brands than not are still struggling to make heads or tails of social media. Whether they’re surprisingly misinformed or just plain lost,…

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