Advertising

Lead Generation through Non-Gated Assets – A Tiered Approach to User Engagement

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As marketers we have more often than not become conditioned to the fact that if you want leads, you can’t have a strategy that is aimed at garnering awareness and if your goal is awareness; you can’t have a strategy aimed at garnering leads.

Well, I’d like to argue that this is a roadblock that can be passed. In short, you can have an awareness strategy that is rooted in lead generation. More specifically, you can still generate leads via non-gated assets.

Advertising

Paid Search and the Value of Branded Terms

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In developing a paid search program, it’s not uncommon to spend 99% of your energy focusing on those who “might” be interested in your product/brand and only 1% on those who are “definitively” interested in your product/brand.

Advertising

When TV and the Internet Converge

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OK, so 2009 was the year of social media and there’s no reason to suspect that interest in social networks will slow down anytime soon. But what will be the next big thing that changes the way we, as consumers, consume media and how will marketers leverage that consumption? My prediction: the convergence of Web-based…

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Advertising

Mobile Advertising in Plain English

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For those unfamiliar with the mobile advertising, the IAB recently released a mobile media buying guide for advertisers and agencies covering topics such as the mobile ecosystem, key mobile ad terms, shortcode campaigns and example of various mobile ad executions. This booklet contains everything one would need to get their first mobile campaign up and…

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