Driving Forward > Digital Marketing Blog

Groupon Has Deals for Your Groceries – If You’re Loyal


Are you loyal to your supermarket? Do you love a great deal? Then Groupon’s new partnership could be perfect for you. Subscribers to Groupon’s service in Springfield, Massachusetts will find new deals offered in the New England supermarket chain, Big Y.

Why is this big news? Although not the first time grocery deals have been offered by the deals service, it is the first time users can have their purchased deals credited to their loyalty cards. Big Y is the first multi-store grocer that Groupon has partnered with, and this is the first time loyalty programs have been incorporated into a Groupon deal.

Until this partnership, Groupon deals were in the form of printed coupons or mobile phone redemption; this new voucher model could open many new doors for the deals service.

As Groupon gears up for its IPO, the company has been searching for ways to expand into even more markets – and as it appears, supermarket chains are just one their targets. There is no slowing down seen in the near future for Groupon either; they have also recently launched a travel deals service with Expedia and a ticketing service with Live Nation, along with their real-time deals platform. From the looks of it for Groupon, the sky is the limit.


How AI is Reshaping Digital Marketing


Artificial Intelligence design studios are opening everywhere, adding to our marketing technology stack choices. Many platforms have already integrated components of AI into their existing marketing system offerings. Clients need to transform digitally, squared Today, clients are asking digital marketing and advertising agencies like Overdrive to embrace more technological change, as their marketing tech stacks grow…

Read the full article

Contact Us

Schedule a presentation. Tell us about your marketing goals. Find our offices. Or, just say hello. We would love to hear from you!

Contact Us   


Google World Infographic

Overdrive Google World Digital Marketing Infographic

Visualize the world of Google's companies, technologies, and services. Get the PDF with live links to over 200 assets.

Get Access!   


The Digital Advertising Guide – 2nd Edition

Overdrive Digital Advertising Guide - PDF

Get your head around the many advertising options available to digital marketers today.

Get Access!   


Google Gallery

Google SEO and Search Gallery: 16 Years of Search Results Presentation

Explore how Google’s results page has evolved with 54 images illustrating 16 years of development.

Get Access!   
Dev Tool:

Request: groupon-has-deals-for-your-groceries-if-youre-loyal
Matched Rewrite Rule: ([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: name=groupon-has-deals-for-your-groceries-if-youre-loyal&page=
Loaded Template: single.php