One advertising feature that many of us here at Overdrive have been expecting to see pop up on Facebook, has recently been tested. The feature we are referring to is targeted advertisements; based on status updates and wall posts published…
Recently, the Interactive Advertising Bureau (IAB) UK has announced the Online Behavioural Advertising (OBA) Certificate of Compliance has been received by several companies. Could this mean the push for users to control the behavioral targeted ads that they receive is…
OK, so this is follow up to my column exploring the pros and cons of Facebook’s big change from “Fan” to “Like.” Now, while I was down on that change in my last column because change can be hard to accept,…
