Advertising

Account based marketing adoption

How to Fix Your B2B Marketing Problem

By

The B2B Marketing Problem 97% of B2B website visitors ignore calls-to-action and remain unknown (Source:Adobe) 82% of B2B website visitors are not potential customers (Source:Demandbase) 67% of CMO’s struggle to prove the long-term impact of spending (Source:CMO Survey) 60% of website visitors bounce without interaction after one page (Source:Marketo) 50% of marketing-generated leads are not…

Read the full article

Marketing

b2b lead generation

5 Quick B2B Lead Generation Tips

By

B2B lead generation is the method of matching user intent by targeting buyer interest with the right information and offer at the right time on the right marketing channel. From a conversion and lead generation perspective, you will be collecting requests for more information from potential buyers, via form fills or phone calls. This in turn will be populating your CRM…

Read the full article