The B2B Marketing Problem
97% of B2B website visitors ignore calls-to-action and remain unknown (Source:Adobe)
82% of B2B website visitors are not potential customers (Source:Demandbase)
67% of CMO’s struggle to prove the long-term impact of spending (Source:CMO Survey)
60% of website visitors bounce without interaction after one page (Source:Marketo)
50% of marketing-generated leads are not followed up by Sales (Source:MillerPierce)
44% of B2B content marketers have a documented content strategy (Source:Content Marketing Institute)
31% of Sr. marketers said marketing automation was their biggest challenge (source:Experian)
16% of B2B consumers like live webinars (Source:CMO.com)
Source: http://contentmarketinginstitute.com/wp-content/uploads/2013/10/B2B_Research_2014_CMI.pdf
source: http://ascend2.com/home/wp-content/uploads/Content-Marketing-Trends-Summary-Report-150310.pdf
The B2B Account Based Marketing Solution
92% of companies are calling ABM a B2B marketing must-have (source:SiriousDecisions)
65% of marketers believe marketing automation is very important (source:Ascend2)
60% of marketers are planning to invest in technology for ABM (source:SiriousDecisions)
52% of marketers have ABM pilot programs in place (source:SiriousDecisions)
34% of all companies using ABM models see Marketing closely aligned with Sales (source:SiriousDecisions)
source: http://ascend2.com/home/wp-content/uploads/Marketing-Automation-Strategy-Survey-Summary-Report-150210.pdf
As account based marketing continues to grow in adoption rate with Marketing aligning themselves closely with Sales, lead quality and revenue will continue to improve from the adoption of this B2B marketing tactic.
