Account Based Marketing

Overdrivers Get ABM Certified by Demandbase

Overdrivers Get #ABMCertified by Demandbase

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Demandbase’s “ABM Certification: Advanced” program is a comprehensive and practical course that trains B2B marketers to implement account based marketing at scale. On May 2, 2017, Overdrive Interactive’s Jeff Selig, Kevin Duggan, and Michael Orlinski completed their ABM certification. Here’s what they each said about the program: “Taking the Advanced ABM class from Demandbase helped gain…

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Marketing

Overdrive Releases the Demand Gen Infrastructure Infographic

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Discover DCCO: Drive. Capture. Convert. Optimize; Overdrive’s four-step approach to demand generation. This four-part infographic will help you to visualize the tactics and technologies you need to drive traffic, capture leads, nurture prospects, and optimize for an ever increasing ROI. Get the infographic here: https://www.ovrdrv.com/demand-gen/ If you would like to leverage our marketing expertise for…

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Advertising

Account based marketing adoption

How to Fix Your B2B Marketing Problem

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The B2B Marketing Problem 97% of B2B website visitors ignore calls-to-action and remain unknown (Source:Adobe) 82% of B2B website visitors are not potential customers (Source:Demandbase) 67% of CMO’s struggle to prove the long-term impact of spending (Source:CMO Survey) 60% of website visitors bounce without interaction after one page (Source:Marketo) 50% of marketing-generated leads are not…

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Marketing

b2b lead generation

5 Quick B2B Lead Generation Tips

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B2B lead generation is the method of matching user intent by targeting buyer interest with the right information and offer at the right time on the right marketing channel. From a conversion and lead generation perspective, you will be collecting requests for more information from potential buyers, via form fills or phone calls. This in turn will be populating your CRM…

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Marketing Automation

UPDATE: Video Now Available of April 21 Marketing Automation Webinar with Harry Gold

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UPDATE: The video recording of Harry Gold’s Quick-Start Marketing Automation is now live! This presentation is ideal for individual and company-wide viewing for both marketers who are just beginning their marketing automation education and those who want to expand their current knowledge of the process. We encourage you to share the video with your friends, colleagues and social connections. You…

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Overdrive

Overdrive’s Harry Gold Steals the Show at NEDMA’s 2015 Direct Marketing Innovations Symposium

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Yesterday, March 5, 2015, the New England Direct Marketing Association (NEDMA) held its annual Direct Marketing Innovations Symposium at the Microsoft Iconic Center in Cambridge, MA. Unique in its vast focus, this event delves into marketing technologies and strategies that exist exclusively online, exclusively offline, and those that encompass a variety of the two. This year, session…

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Email

What Is Marketing Automation and 4 Reasons To Use It?

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At the most basic level, marketing automation is the use of an integrated marketing tool which allows a portion of the marketing workflow involved with driving the prospect further down the conversion funnel to be automated.  Once a person enters the marketing database, whether from a Google AdWords campaign and dedicated landing page or from…

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