Demandbase’s “ABM Certification: Advanced” program is a comprehensive and practical course that trains B2B marketers to implement account based marketing at scale. On May 2, 2017, Overdrive Interactive’s Jeff Selig, Kevin Duggan, and Michael Orlinski completed their ABM certification. Here’s what they each said about the program:
“Taking the Advanced ABM class from Demandbase helped gain a deeper understanding of KPIs. Instead of campaign metrics like hand raises and MQLs, we looked at tracking metrics that are closer to Revenue. We reviewed keys to sales and marketing alignment success. And lastly, how to scale an ABM strategy.”
– Jeff Selig, VP Search, Social, and Analytics at Overdrive Interactive
“It was great to get insight into how much collaboration and organizational alignment has to go into a successful ABM program from the client’s side. We, as advertisers, sometimes take that for granted but it takes a massive effort for clients to get all departments and teams on the same page.”
– Kevin Duggan, Associate Media Planner/Buyer at Overdrive Interactive
“As ABM becomes ingrained into the Marketing and Sales culture it’s clear that creating and maintaining a Target Account List is the linchpin to any program, it was great to see tactics being employed by companies to keep the momentum”
– Michael Orlinski, VP Director of Search and Media at Overdrive Interactive
Want to learn more about ABM? Watch our “Always-On Account Based Marketing” webinar.
Need help with your ABM program? Click here or call 617-254-5000 to schedule a capabilities presentation.
