Artificial Intelligence

Chatbot 101

Everything You Need To Know About Chatbots for Customer Engagement

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Chatbots 101 When you think of good customer service, what comes to mind? Effective communication between employees and customers is certainly one example. As technology is advancing, brands are finding effective ways to engage with their audience. Chatbots are one example that companies have been experimenting with, and many have found success with the messaging…

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Marketing

CMO's. Rule Your Marketing Technology Stack

CMO’s, Rule Your Marketing Technology Stack

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By 2018, the CMO will spend more on technology than the CIO. In order to execute your brand’s marketing strategy, you need to think like a Marketing Engineer, considering the full array of technologies that impact your customer’s user journey and help form their digital experience of your brand. Follow these guidelines to dominate and populate your sales funnel with your…

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Account Based Marketing

Overdrivers Get ABM Certified by Demandbase

Overdrivers Get #ABMCertified by Demandbase

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Demandbase’s “ABM Certification: Advanced” program is a comprehensive and practical course that trains B2B marketers to implement account based marketing at scale. On May 2, 2017, Overdrive Interactive’s Jeff Selig, Kevin Duggan, and Michael Orlinski completed their ABM certification. Here’s what they each said about the program: “Taking the Advanced ABM class from Demandbase helped gain…

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