Overdrive

16 Ways to Integrate Social & SEO

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Social media marketing success is often realized through search – especially for B2B companies. Customers don’t learn about products, services, or industry thought leadership exclusively through social chatter – they also find this information through organic search results. Discover how you can use SEO to get more from your social media marketing. Download the 16…

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Advertising

5 Tips for a Successful Snapchat Campaign

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Snapchat isn’t just for selfie-crazed millennials anymore. Hot on the heels of Facebook and Twitter, it is currently the third most popular social media platform. Not surprisingly, brands are now exploring the app as a way to combat clutter and other saturated mediums. But before trying your hand, check out these 5 tips to developing…

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Marketing

Man drawing the Twitter logo

7 Twitter Tips for Small B2B Companies

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Many discussions about social media best practices for businesses are more relevant to B2C companies than B2B ones. For example, of the ten finalists for AdWeek’s 2014 Shorty Awards for Best Brand on Twitter, none were B2B brands. That’s because Twitter is often lauded for its power to deepen a brand personality and cleverly respond…

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Marketing

Award-Winning B2B Marketing Expert Offers Advice for an Array of Budgets and Professionals

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As a B2B marketing expert, Paul Dunay has 20 years of experience in generating demand and creating buzz for leading industries such as technology, consumer products, professional services, and financial organizations.  An innovative marketing and social media expert, Dunay offers insight and advice for all levels of experience in the marketing industry. With his Buzz…

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