Advertising

Are Banner Ads Dying?

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There are a lot of people in the industry that believe that standard banner advertising will slowly be phased out for “native” advertising, which weaves a brand’s content (videos, photos, articles, etc.) in with the site’s content. In a recent Ad Age article, it is argued that publishers are beginning to “pin their business models…

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ClickZ

Include Free Media in Your Online Media Plan

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One of the amazing things that has happened since I got into advertising is the growth of “free” marketing opportunities available to organizations large and small. If you go back before online marketing and media, most businesses had very few options to get the word out besides paid placements with media gatekeepers who held the…

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