Advertising

Facebook Changes Cost Per Click Criteria

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Cost Per Click (CPC) rates on Facebook are about to go up, and advertisers are mostly happy about it. As of July 8, 2015, Facebook has implemented a structural change regarding what is considered a “click” in a CPC advertising campaign. The types of ad interactions that incur a cost have now been streamlined to…

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ClickZ

Turning One Ad Impression Into Ten

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Not long ago, I had a client say something really interesting. He said, “We need to make sure everything we can in our campaign to turn every one impression we buy into 10 actually being delivered — that is my challenge to you.” Of course, we’re always doing that anyway. Added-value no cost or super…

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