Customer Acquisition Archives

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Thinking Beyond the ‘Like’

by Harry Gold August 2, 2011

How can you retain and engage fans on Facebook? My colleague and business partner, Ty Velde, shared somes tips an interview. Harry Gold: Ty, please tell us a bit about yourself. Ty Velde: I am SVP, director of client services…

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Branding

Top Goals of Social Media Marketers: The What and The Why.

by Joe Webster October 20, 2010

Of the following three goals: customer acquisition, brand awareness, and customer loyalty, which would you expect to be the most important among US social media marketers? If you guessed customer acquisition you’d be incorrect. Turns out it’s brand awareness, but why?…

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