ClickZ

Thinking Beyond the ‘Like’

By

How can you retain and engage fans on Facebook? My colleague and business partner, Ty Velde, shared somes tips an interview. Harry Gold: Ty, please tell us a bit about yourself. Ty Velde: I am SVP, director of client services and a founding member at Overdrive Interactive. My role is to provide strategic and tactical…

Read the full article

Branding

Top Goals of Social Media Marketers: The What and The Why.

By

Of the following three goals: customer acquisition, brand awareness, and customer loyalty, which would you expect to be the most important among US social media marketers? If you guessed customer acquisition you’d be incorrect. Turns out it’s brand awareness, but why? Isn’t lead generation and customer acquisition the lifeblood of every company? Well, yes, but without…

Read the full article