Advertising

Upcoming ‘Second Screen’ Ad Formats to Target Based on Keywords Spoken on TV

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The new ad platform pioneered by Innovid and Cisco will take a unique approach – targeting ads to users on the second screen based on keywords being mentioned on the first screen. By tapping into microphones on mobile devices, the platform can listen to the TV broadcast (first screen) and serve up mobile ads (second screen) related to the keywords mentioned in the broadcast.

Advertising

Flexible Reach Display Targeting

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At the beginning of the summer, Google announced a new targeting setting called “Flexible Reach” for the Display Network. While this update was implemented at the end of June, it may have slipped past some people’s attention. The new Flexible Reach function allows for more control of one’s Display settings by enabling control at the…

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