Branding

Top Goals of Social Media Marketers: The What and The Why.

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Of the following three goals: customer acquisition, brand awareness, and customer loyalty, which would you expect to be the most important among US social media marketers? If you guessed customer acquisition you’d be incorrect. Turns out it’s brand awareness, but why? Isn’t lead generation and customer acquisition the lifeblood of every company? Well, yes, but without…

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Advertising

You’ve Got a Friend Request. From Your Mom… The Changing User Base of Social Networking Sites.

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College students be warned. A friend request from your Mom could be headed your way. Facebook, a digital haven and social hangout originally created for college students, is experiencing a dramatic shift in its user makeup. According to a May 2010 Pew Internet & American Life Project survey, older web users are rapidly increasing their…

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