Advertising

Google’s Huge Change to Paid Ads

By

Google Desktop Mirrors Mobile Experience – Now Only Showing 7 Ads Google Advertising has had a major modification to how it will display your ads, with desktop search result pages to begin mirroring the mobile user experience. On February 19th it was reported that Google will be phasing out ads on the right side of…

Read the full article

Search

Using AdWords Editor to Group Keywords

By

The structure of a paid search campaign has a big impact on performance. One of the most important aspects of campaign structure is the use of tightly themed keyword AdGroups. Creating several tightly themed groups of related keyword variations allows you to customize ads for each group. Doing this improves the overall relevance of the…

Read the full article