Marketing

Me Gusta Oprah

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Oprah en Espanol? The Oprah Winfrey Show is now available in Spanish, thanks to close-captioning and SAP (Secondary Audio Programming). This means that Oprah (and her team of brand marketers) are finally taking steps to tap into one of the largest and fastest growing segment of the US population. Muy bien. However, is this enough?…

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ClickZ

Launching Multicultural Media Campaigns

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A specialty at our firm is helping companies target niche audiences. One of our more challenging accounts has charged us with running a multicultural campaign targeting dozens of individual ethnic groups within the United States with just the right message. This type of campaign presents a different set of challenges from huge buys on the…

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