Social Media

The Symbiotic Cycle of Facebook’s Impressions, Percent Feedback, and EdgeRank

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A discussion among many Overdrivers prompted the question of, “How does Facebook actually calculate Impressions?” With EdgeRank and News Feed Optimization always an underlying concern for branded Pages, figuring out how Impression Levels are calculated and how they co-operate with other Facebook metrics is an essential concept to understand. The quality of your content depends…

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7 Easy ROI Metrics for Social Media Marketing

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So often I hear that companies have trouble figuring how or what to track with social media. There is a wide range of tools to measure the buzz and chatter about your brand, but what about ROI (define)? Companies are investing time tweeting, posting, and weaving social media functionality into their online ad campaigns and…

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Turning One Ad Impression Into Ten

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Not long ago, I had a client say something really interesting. He said, “We need to make sure everything we can in our campaign to turn every one impression we buy into 10 actually being delivered — that is my challenge to you.” Of course, we’re always doing that anyway. Added-value no cost or super…

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