In-Game Advertising Archives

Advertisers Take Advantage of Dynamic Ads In Video Games

by Andrew Abrahams October 31, 2008

Advertising in video games is nothing new. As far back as the late 80’s, there have been movie tie-ins, product placements, and even full games based around advertising campaigns. Domino’s Pizza released a game in 1989 based around their ‘Noid’…

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Playing the Game, Part 2

by Harry Gold January 8, 2008

A year ago, Cory Van Arsdale was named CEO of Massive, an in-game advertising network with more than 40 publisher partners. Its network includes Xbox and PC video game titles such as Electronic Art’s “Madden NFL 08,” Funcom’s Anarchy Online,…

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Playing the Game, Part 1

by Harry Gold December 11, 2007

The definitions of online and digital marketing are broadening, blurring the lines between online, in-game, and in-content advertising. Content digitally delivered and consumed through many different vehicles brings together video, gaming, and ads through a range of platforms, from desktops…

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