ClickZ

4 Questions for Media Success

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This week I’m collaborating with Leah Block, our newest media team member, to bring you this column. One of the things I always try to do as a manager and entrepreneur is identify easy-to-remember approaches, questions, and exercises that can consistently be applied to complex situations. The idea is to embrace daily exercises that, if…

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ClickZ

Create a Media Plan and an Engagement Plan

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When it comes to reporting results from online media, even with the purest of branding campaigns, our eyes always head to the far right-hand side of report. We look past impressions, clicks, and cost per click to see the volume and cost of the actions we are getting. And why shouldn’t we? Today, marketers must…

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