Social Media

NPR’s Fresh Take on Snapchat

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If you follow NPR on Twitter you may have been seeing yellow this morning, and not just because it’s the first day of fall. NPR’s traditional red/black/blue avatar has been replaced by the Snapchat ghost with the familiar logo nestled in the center, and you can now add @NPRnews as a friend on Snapchat to follow their story…

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Media

Millennials Won’t Make a Big Ticket Purchase Without UGC

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Bazaarvoice, in partnership with The Center for Generational Kinetics and Kelton Research, recently released survey findings, which indicate that over 30% of Millenials will not make a big ticket purchase (electronics, cars, hotel stays, insurance policies nor travel arrangements) without UGC. The study also found that Millenials are more likely to be influenced to make…

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