Native Advertising Archives

Overdrive Releases the Demand Gen Infrastructure Infographic

by Michele Martin May 25, 2016

Discover DCCO: Drive. Capture. Convert. Optimize; Overdrive’s four-step approach to demand generation. This four-part infographic will help you to visualize the tactics and technologies you need to drive traffic, capture leads, nurture prospects, and optimize for an ever increasing ROI….

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Advertising

The Native Advertising Guide

by Michele Martin April 7, 2016

Native advertising is set to grow exponentially over the next three years, by 2018 native ad spend will reach $21B, an incredible 347% increase from just 5 years prior. Native has the potential to change the face of advertising as…

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Advertising

Overdrive Interactive Releases The Digital Advertising Guide 2nd Edition

by Michele Martin October 29, 2015

This has been an exciting year in digital advertising and with that has come a lot of changes to the digital ad universe. With Pinterest and Instagram launching their ad programs, Facebook, Twitter, and LinkedIn expanding theirs, and Native Advertising…

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Advertising

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5 Reasons You Should Add Native Advertising to Your Digital Marketing Strategy

by Annie Goodman August 21, 2014

While scrolling through my Instagram feed earlier this summer, I came across a nice “From Where I Stand” image of a pedicured, chicly sandaled pair of feet standing atop a bed of yellow and red flower petals. In the corner,…

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