Millennials Won’t Make a Big Ticket Purchase Without UGC


Bazaarvoice, in partnership with The Center for Generational Kinetics and Kelton Research, recently released survey findings, which indicate that over 30% of Millenials will not make a big ticket purchase (electronics, cars, hotel stays, insurance policies nor travel arrangements) without UGC. The study also found that Millenials are more likely to be influenced to make…

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