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As a huge fan of the NBA and an even bigger fan of marketing, it was exciting for me to watch real-time social media cleverness unfold on Twitter during last night’s NBA Finals. As a resident of San Antonio, I…
In an effort to try and gain some traction and improve the service, Google has released a significant update to the Google+ platform by introducing real-time search and hashtag support. Remember what recently happened, real-time search was a significant update…
Today, Google launched Google Analytics Premium, a paid version of Google Analytics. Although Google is still free, the Premium version allows enterprises that receive a high amount of traffic, and need a high level of commitment from Google to pay…
Earlier this week, we discussed how Facebook has begun to test ads targeted at status updates and wall posts. Today, we learned that they have also begun testing real-time targeted ads among 1% of users (about six million). The site…
The data that can be extracted from Facebook Insights offers a lot of useful information for publishers investing in the social networking site. These hardcore statistics have provided users with an understanding of how well their content is performing, and…