real-time Archives

Gatorade Turns Up The Heat On LeBron’s Cramps During The NBA Finals

by Stefanie Malzone June 6, 2014

As a huge fan of the NBA and an even bigger fan of marketing, it was exciting for me to watch real-time social media cleverness unfold on Twitter during last night’s NBA Finals. As a resident of San Antonio, I…

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Advertising

Facebook Tests Real-Time Ad Targeting

by Andrew Abrahams March 24, 2011

Earlier this week, we discussed how Facebook has begun to test ads targeted at status updates and wall posts. Today, we learned that they have also begun testing real-time targeted ads among 1% of users (about six million). The site…

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Social Media

Gain Real-Time Insight on Your Facebook Engagement

by Andrew Abrahams March 8, 2011

The data that can be extracted from Facebook Insights offers a lot of useful information for publishers investing in the social networking site. These hardcore statistics have provided users with an understanding of how well their content is performing, and…

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