Social Media

Overdrive Interactive Wins Best Use Of Media Targeting At The MITX Awards

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Overdrive is very proud and honored to announce that we won the best use of Media Targeting for our campaign with Harley-Davidson’s “Take Back Black Friday” at the 16th Annual MITX Awards last night! The Harley-Davidson “Take Back Black Friday” was a holiday campaign that ran from Thanksgiving through the Holidays in 2010. The campaign’s…

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Create a Media Plan and an Engagement Plan

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When it comes to reporting results from online media, even with the purest of branding campaigns, our eyes always head to the far right-hand side of report. We look past impressions, clicks, and cost per click to see the volume and cost of the actions we are getting. And why shouldn’t we? Today, marketers must…

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