Advertising

Google Launches New AdWords Engagement Ads

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All new “Engagement” ads (in beta) are the latest addition to the Google Display Network toolkit. Advertisers can contact their Google rep to opt into the new creative formats, and the new ads are priced on a cost per engagement basis, where advertisers are only charged when users interact with the ad units. The new…

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ClickZ

Create a Media Plan and an Engagement Plan

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When it comes to reporting results from online media, even with the purest of branding campaigns, our eyes always head to the far right-hand side of report. We look past impressions, clicks, and cost per click to see the volume and cost of the actions we are getting. And why shouldn’t we? Today, marketers must…

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