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Passion is the Best Persuasion

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In the world of marketing and in life, we all acquire persuasive moxie, it’s a survival skill. People view persuasion in different ways – for example, a salesman making cold calls verses a creative director presenting a new campaign or idea. However you choose to use your powers of persuasion there is one steadfast approach I’ve always based my presentations around – passion.

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Online Marketing Begins with Listening

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Contrary to the Alec Baldwin, TV/movie stereotype of sales people, the number one skill of successful sales people is listening. Only by listening can you find out what the prospect wants (in addition to their needs), shape a solution and overcome their objections. We’ve all experienced clueless sales people who just launch into their pitch…

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