Social Media

Social Media Integration With Traditional Search Influences SEO

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Recently announced from both Bing and Google, all links within the Facebook and Twitter communities directly effect SEO ranking. This social SEO offers new insight for online marketers and social media professionals, as Search Engine Land confirms these social media channels heavily impact search engine results. In search engine optimization, the results of organic search…

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Advertising

11 Paid Search Rules You Should ALWAYS Follow

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Posted by Matthew Vaillancourt: Even though Paid Search advertising (also called “Pay Per Click” or “PPC”) has existed since February of 1998, the core fundamentals are still frequently overlooked. Here’s a list of 11 basic best practices that should always be followed.

Search

Taking Advantage of External Links?

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We know you’re always working on your SEO. Optimizing the title tags and creating new content for search engines to crawl. Of course you’re doing all that. But, are you also working on increasing the number of links to your website? It’s a primary area for improving search engine rankings and should be an important…

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