Analytics

Tracking Social ROI with SocialEye: Updated Guide Released!

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Overdrive  Interactive has re-released our Tracking Social ROI whitepaper, a guide that presents and discusses over 25 real life social media metrics that marketers can use to both optimize their social media marketing and track its ROI. This whitepaper shows actual dashboard examples of: Social connections (fans, followers and subscribers) Social channel views (social site page views,…

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