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The Pros and Cons of the Google Network


Google is headed full steam into display advertising with its Google Network. The search engine is offering a full array of online media products, including regular GIF and Flash banners (image ads in the AdSense network), streaming video ads, and rich media ads (Google Gadgets, currently in beta). Through its AdSense network, Google has basically created a huge network of sites. Now its reps are actively selling CPM (define) based banner and video ad packages to clients and agencies alike. These are also available to self-serve clients, of course.

Read more at http://www.clickz.com/showPage.html?page=3626369



Social Media: 15 Ways You’re Doing It Wrong


Facebook was founded in 2004, Twitter in 2006. Even Instagram’s been around for almost five years. So you can’t say this stuff is new anymore. For some strange reason, however, more marketers and brands than not are still struggling to make heads or tails of social media. Whether they’re surprisingly misinformed or just plain lost,…

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