ClickZ

4 Technologies and Trends Online Marketers Need to Know

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One constant in online advertising is change. Change makes good online marketers so valuable. It’s not that tried-and-true tactics like e-mail, search, and well-run display campaigns have stopped working – it’s that to really stay ahead in this game you have to be agile and understand and apply newer technologies and activities to your craft….

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Advertising

Google’s Predictions for Display Ads

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Display ads are big. They’re gonna be huge. Watch this space. That’s what Google wants us to do, and I couldn’t agree more. Yesterday, Google execs (VP of product management Neal Mohan and managing director of media and platforms Barry Salzman) gave a keynote address at the Interactive Advertising Bureau’s MIXX Conference, “Display 2015: Smart…

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Overdrive

Meet Overdrive’s Newest Temp

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If you give a marketing firm a puppy, they’re going to call the owner.  When they’re done calling the owner, they’ll want to take the puppy from the parking lot, to make sure it is safe.  They may get carried away and take her everywhere they go, which means they’ll need a leash… Today some…

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ClickZ

Create a Media Plan and an Engagement Plan

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When it comes to reporting results from online media, even with the purest of branding campaigns, our eyes always head to the far right-hand side of report. We look past impressions, clicks, and cost per click to see the volume and cost of the actions we are getting. And why shouldn’t we? Today, marketers must…

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Media

Introducing the New Twitter

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Say goodbye to the Twitter you know and love (or hate). Yesterday evening Twitter announced its plans to launch a faster, easier, and richer version of its web interface. The re-engineered Twitter is currently only accessible to a small percentage of registered users, but will roll over the next several weeks. Click here for a two…

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Advertising

You’ve Got a Friend Request. From Your Mom… The Changing User Base of Social Networking Sites.

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College students be warned. A friend request from your Mom could be headed your way. Facebook, a digital haven and social hangout originally created for college students, is experiencing a dramatic shift in its user makeup. According to a May 2010 Pew Internet & American Life Project survey, older web users are rapidly increasing their…

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Social Media

Will Americans Be More Likely to Share Location With Facebook Places?

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Two weeks ago Facebook announced a new feature called Places. If you’re one of the social networks 500 million users, you’ve likely heard about it. If you’re not, you’ve still likely heard about it. Facebook Places, like Foursquare, Loopt, and Gowalla, offers a service that allow users to “check in” to venues (businesses, restaurants, events, etc.) and…

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Advertising

Facebook Ad Network – Is It Coming?

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On August 27, Mashable reported Facebook has a $33.7 billion valuation – wow. Too high? Maybe to some, and maybe not to others. Instead of debating that point, let’s look at some things that Facebook might do in the future to a) serve advertisements and b) make more money. Facebook has some pretty amazing things going…

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