Marketing

Mad Men, AMC, Don Draper, 3 Marketing Lessons from Mad Men

3 Marketing Lessons from Mad Men

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Spoiler alert: The following contains several spoilers about the show, Mad Men. If you wish to remain unspoiled, don’t continue reading. On the surface, Mad Men is a show about the advertising industry in the 1960s. However, watch a few episodes and it becomes clear that what the show’s really about is change. Specifically, just…

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Overdrive

Overdrive Releases 2014 Social Media Map

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Overdrive Interactive has recently updated our signature Social Media Map to present the most current snapshot of social in the digital space, including live links to more than 240 sites, apps and tools broken into 24 categories. The map is available as a PDF both on our website at http://www.ovrdrv.com/social-media-map and in our Facebook Resource Library….

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Overdrive

NEDMA, NEDMA 2014 Annual Conference, NEDMA Annual Conference, It's all Direct, Direct Marketing, selfie,

2014 NEDMA Annual Conference

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The 2014 NEDMA  Annual Conference was a day to remember. Like last year’s conference, the event offered informative sessions,  a diverse collection of exhibitors, and a large group of marketers from all over New England.  This year, the conference at Bentley University featured speakers from over 20 organizations and brought in a record number of attendees. Here…

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