Advertising

The Native Advertising Guide

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Native advertising is set to grow exponentially over the next three years, by 2018 native ad spend  will reach $21B, an incredible 347% increase from just 5 years prior. Native has the potential to change the face of advertising as we have grown accustomed to, but just WHAT exactly is native advertising? That question is…

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Google Makes Huge Update To Paid Search Results

Google’s Huge Change to Paid Ads

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Google Desktop Mirrors Mobile Experience – Now Only Showing 7 Ads Google Advertising has had a major modification to how it will display your ads, with desktop search result pages to begin mirroring the mobile user experience. On February 19th it was reported that Google will be phasing out ads on the right side of…

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Social Media Super Bowl Winners

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Last night brought tension and anticipation to rooms across the country as the Denver Broncos and the Carolina Panthers met in San Francisco to battle it out on the field. It wasn’t just the game that had people on the edge of their seats however, with 64 commercials spread out during pre-game and the game…

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2016 digital marketing predictions and trends

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Mobile morphs http://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/15-unstoppable-trends-which-will-shape-marketing-in-2016/ Devices accessing internet and content have morphed considerably over the past few years, especially when you look at add on devices like Googles Chromecast and Amazons Firestick and of course the Apple iWatch. Smartphones have become defacto and ever more popular (thanks for the Google Cardboard @michaelorlinski), while Games consoles and Smart TVs have become…

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Cyber Monday Marketing Steals and Deals

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“Shop online for best Cyber Monday Deals. Sales and Specials.” The average order value during Cyber Monday was $124 in 2014 41.2% of all Cyber Monday purchases come from mobile $2.68 Billion  total amount spent in 2014 Every  US internet user today is frenetically trying to find the best purchases and jam them into a single cart for Cyber Monday. I too…

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5 Dos of Twitter Advertising

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Not all social media advertising is created equal, and traditionally text-based Twitter is no exception. Before drafting your arsenal of promoted Tweets, check out these 5 Twitter-specific tips to help your campaign succeed. 1. Embrace the Hashtag – While #selfie may have given hashtags a bad rap, the Twitter-born phenomenon does serve its purpose. Last…

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5 Dos of Facebook Advertising

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It’s no secret that paid media advertising is on the rise, and Facebook is leading the way. In 2015, the click through rate (CTR) of a Facebook ad averages 1.5%, making it a cost-effective choice for advertisers. But not all Facebook ad campaigns are created equally. Check out this list of 5 dos of Facebook…

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