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Yahoo shows up on a mobile Samsung device

Verizon Buys Yahoo

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Verizon has completed a deal to buy Yahoo for $4.83 billion dollars, putting an end to Yahoo’s 22 years of independence. This acquisition gives Verizon ownership of the third-largest US Internet property- and the third largest mobile ad company in the world, trailing behind Google and Facebook. Combined with the buyout of AOL last year, Verizon…

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The Native Advertising Guide

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Native advertising is set to grow exponentially over the next three years, by 2018 native ad spend  will reach $21B, an incredible 347% increase from just 5 years prior. Native has the potential to change the face of advertising as we have grown accustomed to, but just WHAT exactly is native advertising? That question is…

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