Account Based Marketing

acquisition

Microsoft Buys LinkedIn: What Does This Mean for B2B Marketing?

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Yesterday, Microsoft announced its acquisition of LinkedIn in a $26.2 billion deal that will close later this year. Jeff Weiner, LinkedIn’s current CEO, will continue to run the company and report to Satya Nadella, Microsoft’s CEO. “This deal is all about bringing together the professional cloud and professional network,” Mr. Nadella said in a telephone…

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Account Based Marketing

The Native Advertising Guide

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Native advertising is set to grow exponentially over the next three years, by 2018 native ad spend  will reach $21B, an incredible 347% increase from just 5 years prior. Native has the potential to change the face of advertising as we have grown accustomed to, but just WHAT exactly is native advertising? That question is…

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