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How Marketers Can Use Emojis

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Last week we talked about the history of Emojis and why they are so popular in our social communications. This week we will look at how businesses are making emojis popular in marketing.   Why You Should Use Emojis If your audience falls within those 2 billion smartphone users, integrating emojis, emoticons, or stickers in your social media…

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Facebook Reactions

Facebook’s Empathy Button Unveiled – Are Emoji-based “Reactions”

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Last month we discussed Facebook’s introduction of an “Empathy” button as announced at a Facebook townhall presented by Mark Zuckerberg. Today, Facebook announced that they aren’t adding just one, but six emoji-based buttons called “Reactions”. Many users, and even Mark Zuckerberg, have shared concerns in the past that a simple dislike button may be used inappropriately….

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Account based marketing adoption

How to Fix Your B2B Marketing Problem

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The B2B Marketing Problem 97% of B2B website visitors ignore calls-to-action and remain unknown (Source:Adobe) 82% of B2B website visitors are not potential customers (Source:Demandbase) 67% of CMO’s struggle to prove the long-term impact of spending (Source:CMO Survey) 60% of website visitors bounce without interaction after one page (Source:Marketo) 50% of marketing-generated leads are not…

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facebook goes down, users everywhere unhappy

The Economics of #FacebookDown

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Facebook went down on Monday, September 28th for 43 minutes. The company lost over 1 million dollars in digital and mobile advertising revenue and frustrated the core group of their 1.5 billion users. Even more surprisingly, this was the third outage in September: the social media conglomerate also experienced intermittent issues on the 24th and…

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3 Types of Account Based Marketing

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 Account Based Marketing is No Ordinary Sales Layup Sales certainly doesn’t know everything about their accounts and neither one would submit does marketing. Together they need to work in finding new contacts and buying center opportunities. Below are a few options in developing a strategy and lists to tackle an ABM approach to sales and…

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Overdrive Interactive Wins Big at 2015 W³ Awards

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Overdrive Interactive is pleased to announce that we have won nine awards at the 2015 W3 Awards. These awards are representative of outstanding work within a particular marketing category and showcase innovative and cutting edge approaches to categorical marketing initiatives. The list of winning entries and clients are below. As you’ll see these wins are…

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3 B2B Account Based Marketing Tips

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What is Account-Based Marketing (ABM)? Forget spray and pray advertising and focus on marketing to the bulls-eye! Account-based marketing focuses on specific targeted companies and individuals within a company, marketing to them with the right content and offers along the research and purchase intent continuum. 1) Defining the Ideal Customer Your sales team has it’s eye on…

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Snapchat

5 Tips for a Successful Snapchat Campaign

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Snapchat isn’t just for selfie-crazed millennials anymore. Hot on the heels of Facebook and Twitter, it is currently the third most popular social media platform. Not surprisingly, brands are now exploring the app as a way to combat clutter and other saturated mediums. But before trying your hand, check out these 5 tips to developing…

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